Search “author website” and hundreds of nearly identical articles appear. Authors are instructed to add purchase links for books; include a short bio, contact information, and social media links; and capture visitor emails. But if we’re all following the same formula, is it possible to stand out in a market where 600,000 and 1 million books are published yearly? Yes! In this workshop, discover how your unique sales proposition draws readers to your website; how to target content to reach readers who will purchase and champion your book; and how to understand website analytics to increase traffic, sales, and fans.
